DISQUS

torrenceboner · 4 months ago

ahahahahahahah--ultimate fail

\"more than 250 senior executives at a variety of top marketing agencies. Agency executives reported that at least 30% of their staffs' time is ineffective or wasted due to poor communication from their clients. For large marketers, that could mean millions of dollars in needless agency fees and misguided ad campaigns.

EPIC FAIL

hahaha · 4 months ago

Too many MBA's on the client side, not enough ass kickers on the agency side. Hey clients, "briefs" are not 14 pages long and we don't really care that everyone in your company gets a say. Nut up and give concise direction without so much CYA language. Hey agencies, speak up and don't get started until you are satisfied with the direction. Too simple. Probably. Then again, I'm out of work.

jonathan · 4 months ago

Well said! Too many client briefs end up with bullshit like "make us look cool" make sure it "pops" or "we're cool and want to look cool".

Clients hire us for our point of view - I agree that clients need to nut up with more concise direction. That said, we need grab the bulls by the horn and be more assertive with our point of view and desired direction.

Often, we end up whining like prima donna's "what's my motivation" or damn the client for this or that.

I Wear Creative Briefs · 4 months ago

I love it when the objective statement on the creative brief is: to increase sales.

Duh. No shit.

georgeeparker · 4 months ago

Matt...
I think you hit the nail on the fucking head when you said this was an exercise in self justification. Here's a comment I left on AdAge...
Rupal...
Surely you could find a better "Authority" than Casey Jones to discuss agency/client relations. Yes, I know it's his report, but based on his track record during the Dell/Enfatico disaster, he is the last person I would look to for insights into more efficient agency/client communications. When he says, "A lack of commitment to tight and coherent input to the agency was a major contributing factor to the struggles between Dell and WPP," doesn't he realize that it was his job to fix that?
Cheers/George
Casey Jones is a clown and a fucktard. He couldn't run a piss up in a brewery. I don't know how pwople like him get away with it.
Cheers/George

Matt · 4 months ago

Thanks George, looking forward to the panel this week.

I think for certain people who don't know about Jones' history with Dell/WPP, his company's research will make a lot of sense. In fact, had it come from anyone else I think it would have seemed less odd.

But it seems strange that he would use such interesting data to lash back at the company. Letting things go usually works out best in the end.

Jon in Austin · 4 months ago

George - Bingo. Casey threw his middle finger up at the corporate culture, surrounded himself with yes men, was an extremely poor judge of talent, could not follow-through, and ultimately championed a path (Enfatico) that led to complete failure and waste of enormous sums of money in a company where margin dollars are shrinking daily. He, along with his former boss Mark Jarvis and the rest of their ransacking cronies, should be given no credibility at this stage.

I will give Casey one piece of credit - he was really good at managing up.

Emily · 4 months ago

Casey Jones is the Sarah Palin and Julie Roehm of advertising - no ethics or any smarts, just a delusional hack who couldn't make it at grey, mccann or dell. he's been run out of so many places.

time to call a spade not even a fucking spade.

hahaha · 4 months ago

Racist!

Dave T · 4 months ago

Casey is the world's biggest advertising fraud. Let's not waste our time on his drivel.

John Q Mortified · 4 months ago

He even LOOKS like a fraud--Just look at his picture--then look away---then look at his picture again---THAT'S A FRAUD YOU'RE SEEING BEFORE YOU!!

smith · 4 months ago

Ive worked with Casey Jones. I was a freelancer on a piece of high techniz at a large Mad Avenue death star and his strategic insights were just about the most ludicrous comments Ive ever heard made about any brand. Nonsense isnt visionary.

jones54 · 4 months ago

I worked with smith in many locations and I have to say I've never met an uglier human being both in appearance and in lack of ability. I'd give you specific examples and tell you who I am, but that would be too manly and credible. I'd prefer to hide behind a made up name and sling mud that people will happily believe as if they were recipients of marketing messages.