DISQUS

nigel · 1 year ago

i still don't get bbh's fascination with rga people.

internet hate · 1 year ago

Maybe, just maybe, BBH offered him a shit load of money.

the_shadow_knows · 1 year ago

What a load of horseshit! The bottom line is that Robert didn't fit into R/GA. To top it off, the Nike clients didn't like him. And so he left before he got replaced. R/GA does a very broad range of great work, from applications to campaigns to CRM programs to e-commerce sites. Last I checked, BBH does TV spots and print ads. So, which agency is siloed? Agencyspy never gets the story right. Do you guys just make this shit up???

obvioso · 1 year ago

Go one day without a story on Rob Rasmussen. I dare you.

industry reporter · 1 year ago

here's the real scoop.

the bottom line is that the clients disliked him and he was about to get booted. he did no work, had horrible ideas, took credit for everything, and the junior creatives were running circles around him. his knowledge of digital was non-existent.

his new title is a farce that will exposed within due time. BBH, buyer beware!

former_rga_employee · 1 year ago

whoa.. i just read the AdWeek article featuring our faux hawked friend.

as a former r/ga employee who worked closely with the Nike account. i was disgusted to see Robert taking such open credit for the Nike+ human race work and the Nike Sparq work. Robert had limited-to-zero conceptual influence on the work, gave almost zero creative direction, and just sat on his butt all day doing god knows what.

Next time you see him at an awards show, ask him what he contributed to the Nike Sparq project or what he was doing during crunch time for the Human race project, probably getting his hair done, his nails done, or getting buff at the gym. I guess if being an ECD at a traditional agency entails sitting around all day while generating zero conceptual ideas, giving the teams zero support, and hording all the credit and fame for oneself, then he was a perfect fit for the job.

Unfortunately for him, impostors at R/GA (or any real shop for that matter) probably get weeded out very quickly hence his short-lived stay at R/GA. What a joker. Makes me sick to think this type of behavior runs rampant across the ad industry.

Dag · 1 year ago

The great thing about R/GA is that they've taken a lead in integrating digital into the traditional ad model. They've rightfully earned respect in the business with the work they did for Nike.

As for BBH, they've made a ton of work beyond TV and print, winning cannes grand prix's, integrated and titanium lions, fwa's and interactive awards. So not sure where the anonyposter got 'just tv & print' from.

Beyond the petty anonymous comments though, the issue here is the merging of digital and 'traditional.' Until the digital people realize the value of top conceptual talent, and the traditional people realize the value of top design and programming talent, there's going to be friction. But you have to hand it to both these agencies for pushing towards the future of the industry, which will be a merging of both those worlds.

Some of us are already there. Where are you?

robert rasmussen · 1 year ago

big picture concepts and ideas are a dime a dozen these days.

it's all about how a concept is executed which typically requires world class design and technology. there are way too many traditional advertising talents that hide behind the "i think big picture" veil which is essentially a smoke and mirrors trick which really means that they have no clue how any of it will be directed, created, designed, or produced.

big picture thinking is important, but writing a tag-line and then walking away from a project because you're supposedly a big picture thinking is a load of crap. the traditional world works like that because they will just outsource the work to a more talented group of individuals (directors, designers, writers, technologists) and then eventually claim credit for the work.

Largo · 1 year ago

"Big picture concepts are a dime a dozen"

Are you fucking serious? Ha. Wow. You are clueless and lost.

W&K + JWT Alum · 1 year ago

R/GA should have done it's research on Mr. Rasmussen before hiring him. There is a long list of people from his previous agencies that can attest to his utter 'lack of real talent'. However, he is definitely a master of deception.

The man does know how to stir up some media coverage for himself judging from the recent deluge of press he's gotten. Also, judging from the previous comment, it sounds like that is what he spent most of his time doing at R/GA! I hope BBH has a six month opt-out clause.

Brideshead · 1 year ago

I didn't know Robert terribly well, but I thought he was a nice fellow when I worked with him, so good luck old chap, hope it works out at GBH, but beware of their smooth talking rhetoric not backed up by the reality of life inside the agency.

observer · 1 year ago

Dumb as dirt. Thick as a post. How long will it take BBH to figure this out? The joke is on them but I guess RR will be laughing all the way to the bank.

umpy · 1 year ago

Aren't these posts Slander?
But to stay on topic, as an ex RGA writer I can attest to the claim that the shop is very executional. There's nothing wrong with that, of course. This is what you expect from a production shop.

Jeru · 1 year ago

Fantastic backhanded compliment.

Brideshead · 1 year ago

Yes, did you get sacked for being rubbish?

Larry · 1 year ago

Titanium lions, Grand Prix lions, Integrated lions, Interactive lions, Webby nominations, FWA's, Virals appearing on TV news and the New York Times. All in the last 4 years.

How is BBH 'traditional' again?