DISQUS

mediabistro.com: AgencySpy: ECD Vandalizes Own Outdoor Campaign, Loses Account - mediabistro.com: AgencySpy

  • Chris · 9 months ago
    I have to say this is pretty lame of MoMA. This is the era of Banksy and Neckface and the like, you'd think they'd have some level of appreciation for this– commissioned or not.

    Problem for Doug Jaeger is that this is the type of client that should 'get' this type of move whereas any prospective clients in the future that hear about it will have no idea what to make of it. Hope it doesn't tarnish his rep any, I feel bad for the guy.
  • native ny'er · 9 months ago
    yawn. the era of banksy and neckface was preceded by several eras of people who did the SAME EXACT SHIT as what these fools are doing. all of these ideas are tired. the creatives are tired. the artists are tired. the clients are tired. new york is tired.

    can't we do advertising again?

    please???
  • Chris · 9 months ago
    Being so relevant sounds exhausting
  • native ny'er · 9 months ago
    if this shit is relevant then i'm glad i'm old.
  • James · 8 months ago
    I think Chris meant your idea of relevant.
  • native ny'er · 9 months ago
    oh, and neckface is garbage.
  • scotty · 9 months ago
    Using this for his own gain may be going a little too far, but Doug is brave when so few are. And the fact is the MoMA work has been up for I think almost a month. It was a hit when it went up, but now people may be walking by and not noticing it anymore. This is a cool way to "update" or change the work and still do it in a way that is still art. Maybe pitching the concept to MoMA, rather than doing it solo was the way to go...
  • MattM · 9 months ago
    Seems like Doug forgot that the purpose of advertising is to communicate something. This is the most convoluted, masturbatory idea I've heard of in a long time.

    "I know! Let's do a campaign that we'll have a hard enough time getting people to pay attention to, then we'll fake vandalize it so that our audience is even more confused. Then we'll do my own photoshoot - because people will surely want to pay top dollar in a crappy economy for fashion pictures of a vandalized art campaign that no one even saw in the first place!"
  • Thunderblast · 9 months ago
    This is the lamest attempt of a publicity stunt I have ever heard.
    It is such a ridiculous and self serving idea that if I were a client of the guy I would fire him on the spot. Enough of this non sense that art directors and copywriters are artists. I am so fucking tired of this bullshit. Ad people are nothing but sales people. When some of these so called artists will get that into their minds? WE ARE HIRED TO SELL PRODUCTS AND SERVICES. If you want to paint. sculpt, do literary work, then get the fuck out of advertising.
    Peace.
  • jonathan · 9 months ago
    Well said.. Andy Warhol wannabe douche bags. Nothing gets under my skin more than self absorbed assholes who think they are the cat's ass.
  • copywriter · 9 months ago
    Here, here.
  • la la · 9 months ago
    People are doing crazy things these days to get "noticed" It's rather entertaining...
  • NYC · 9 months ago
    Good to see he's still a douche.
  • Joel · 9 months ago
    I think the stunt worked. It has gained much more attention as a result of the intentional vandalizing. I live in Kansas and never would have heard a thing about the original work unless I happened to be visiting NY at the time. The Museum of MODERN ART should understand what impact something like this could have on their younger patrons. It might actually encourage them to see what other unexpected exhibits the museum might offer.
  • MattM · 9 months ago
    You can get attention by shitting in the punchbowl at the company Xmas party too. Doesn't mean it's a good idea or will get you promoted.
  • Adhem · 9 months ago
    President of the Art Director's Club was just fired.
  • xcuse me? · 9 months ago
    The ADC board fired him?
  • James B · 9 months ago
    The big mistake was not clue-ing the client in to the strategy - if that's what you want to call it.

    They might have bought into the street art vandalism because, as stated before, is what makes sense for the MOMA brand. Just tell the client what you will do and how it will sell more admissions.

    If you can't sack up and sell it, don't produce it.
  • makethelogobigger · 9 months ago
    Agreed. If dude had just sold MOMA on the "uber street-cred coolness" of the idea, there's a good chance they would have been like "wow, that's fresh, let's do it!" Instead, he went all rogue and made them feel like any other squares who aren't cool enough to "get it."

    In this business, we're artists AND salesmen. His mistake was forgetting about the sales part. But really, who fucking cares? In fact, I'm pissed I just spent 1 minute of my life writing the above paragraph. Back to a far more rewarding game of foosball.
  • goldoneshow · 9 months ago
    My guess is MoMA's budget is for shit. So why not try and get some PR out of it? Maybe it was an idea that had been f'd up thanks to the client. So a good way to tell them to piss off would be deface the ad they turned to shit.
  • MattM · 9 months ago
    There's the attitude - if your client has a small budget or won't do exactly what you want... screw up the ad campaign you did for them! That'll show 'em!

    Goldoneshow, are you 8? Grow up.
  • xcuse me? · 9 months ago
    MattM, please use the proper nomenclature; DUMPING in the punchbowl, please.
  • Unhappy Corp. · 9 months ago
    Doug Jaeger is a self absorbed asshole. It's about time he got the boot by client for NOT delivering what he said he was going to. The guy talks a big game and NEVER delivers. He talked his way in Chiat, talked his way into the ADC job, and talked his way into thinking this was a good idea. sorry dude.
  • i know · 9 months ago
    wtf? doug didn't talk his way into the ADC spot. he was nominated by outgoing president paul l at taxi, then voted in by the board. he didn't lobby for it at all.
  • paul sosa · 9 months ago
    first of all, let's look at the campaign 'lil doug did: posting famous pieces of art in unexpected, weird places. did he not see the Tate museum campaign last year that did EXACTLY the same thing, which (undeservedly) won a black pencil at D&AD?

    If i did something so blatantly ripped off, (and lame) i'd want it destroyed too. doug is a blowhard hack. I hope all his clients (what are there, like 3?) realize this and yank their accounts.
  • UTBRT · 9 months ago
  • Historian · 9 months ago
    How ironic. Raymond Hains and Jacques Villegle took it upon themselves to rip street posters off of Paris transit hoardings. These works started a movement and were later featured in the Musee National d'art moderne - Centre Georges Pompidou.
    Now Dougie is fired from the Modern Art Museum, for tearing up their own ads.
    Art imitating art imitating a progressive client.
    Is there no respect of history?
  • Whatever · 9 months ago
    Oh please. Come off it. Doug you're a little twat. Seriously, you know nothing about how to manage a brand or market one successfully. You're a joke to real business people. That is why MOMA kicked you to the curb.