DISQUS

billybob · 9 months ago

Ted, I think that's what gotajob is saying. Dell got what they deserve. They created this bogus "Enfartico" agency with money hungry WPP, now they have to lie in the bed they made.

As someone who has worked on Dell creative in the past, they are wholly unadventurous and understand branding about as well as McDonald's does fine dining.

By firing agencies like Mother, BBDO and Critical Mass, they put the nail in their own coffin. Hence, they get what they deserve. Shitty creative and sliding market share. The only thing growing at Dell these days is their irrelevance.

ike turner · 9 months ago

Mother is still working on Dell. They did that new spot with the people dancing.

Tyler · 9 months ago

An ill-conceived idea for a designer, Vista-based laptop in a world of recession, netbooks and OS X. $2000+ price point gets you what, exactly? An Inspiron with a brushed metal case? The fashion imagery is weird and not Dell. The music loop is annoyingly short, and while some of the shot of the system are nice (it's not an ugly computer by any means), did we really need macro photography of the whole thing? The content is sparse at best and the CG model is awful.

As for the pre-launch numbers, I gave you my email address because I was interested in more information. I'm more curious to see the conversion nosedive those happy stats will take now that we've got the details.

gotajob · 9 months ago

Clients get the work they deserve. Dell bought it. Say no more.

In da know · 9 months ago

After scouring the copy for the most important weight stat - it's missing. Not one ad mentions weight. Besdies the very poor concept, how screwed is Enfatico on not understanding the customer needs.

This is a tragedy.

woz · 9 months ago

It's a full 33% more than a MacBook Air.

sad to say · 9 months ago

I don't get where they're trying to position this product. If they're going after lower-end customers who want to trade up, I think the campaign is too ethereal.

If they're going after higher-end consumers who want to save money, I wonder if that market is going to choose a Dell for something as important as a laptop.

boo urns · 9 months ago

think they got a little closer to the mark with this one...

http://www.youtube.com/watch?v=HL4fV6VL0E8&fmt=18

boo urns · 9 months ago

without the end frame.

In da know · 9 months ago

got a job - that's such a loser comment

Of Course · 9 months ago

No it's not. It's completely true. Clients get the advertising they deserve. And if Dell wasn't on board with this crappy strategy and bad creative, they could have stopped it. Instead, they drank their own Kool-Aid and now look where they are.

In da know · 9 months ago

Of Course - But the agency presenting it in the first place is the travesty. You are clueless and must be an agency hack!

Ted · 9 months ago

I agree with In Da Know.. "Dell bought it" is the sign of an individual who has not been trained within the right creative agencies. An individual void of depth, talent, passion and a high level of experience. Agencies need to step up and beyond client expectations. Got A Job, you need to do everything you can to learn from someone with talent, that cares about their job and clients well being. It is obvious Enfartico does not.

Of Course · 9 months ago

Ted, trust me when I say I've been "trained with the right creative agencies" (well, at least a few of them) and I am not "void of depth, talent, passion and a high level of experience." Saying that is just ridiculous supposition on your part and makes you look kinda foolish.

But we've all been at agencies who have a cash cow that will not, no matter how well you present it, buy good work. They're clients for jr. creatives to cut their teeth on and they keep the agency's lights on and nothing else. And when you're Enfatico and the ONLY client you have is a cash cow like Dell who (it seems to me) couldn't give two shits about the creative product, then the client really does get the advertising it deserves.

In da Know is right that the agency present crap in the first place. But if a client was truly dedicated to doing good creative, they'd either tell them to go back to the drawing board and stop presenting crap, or they'd fire them. Just because your agency sucks and presents you shitty work doesn't mean you have to buy it. In fact, it's your duty NOT to buy it.

Whatever · 9 months ago

Gee, I don't believe you. I think you sound like a hack. Maybe you're a hack creative that works at Enfartico. If you're not, step up and use your real name and let us know where you have worked. Dork.

am_underground · 9 months ago

At least they got the ethnicity of both the model and product right, made in China. How could Enfartico not be proud of their-“globally integrated, multi-vehicle campaign that takes the company’s focus on design and personalization to new heights”?

As for the powers that be, the CEO and CMO, if they signed off then they bought the same kind of shit they sell.

Tbone · 9 months ago

God I hope that's MattM.

jonathan · 9 months ago

The campaign blows. There is no getting around it.

woz · 9 months ago

This stillborn effort will pale the Edsel.

"Edamo" by Dell.

matthew@enfatico · 9 months ago

Despite the misleading headline and some of the claims in the post, the Adamo by Dell campaign has earned strong praise from a wide range of voices (check out http://nextstoryboard.com). In fact, during the ‘pre-launch’ period alone, AdamobyDell.com attracted more than 1 million unique visitors in just over a month, nearly 15 percent of whom have provided their email address to learn more about the new product. The approach Dell is taking in marketing the Adamo By Dell brand marks a significant departure for the company – it’s a globally integrated, multi-vehicle campaign that takes the company’s focus on design and personalization to new heights. Based on early feedback, it appears to be working, and we couldn’t be prouder.

In da know · 9 months ago

Matthew:

So you got a bunch of hites - it's sales that count. How come you don't even mention weight? BTW, when you say globally integrated it implies a multi vehicle campaign. Your comment is redundant.

And the works sucks! Let's see how sales are over the next month or two.

SarahPalin · 9 months ago

In da know is quite an oxymoron for someone who's so off piste in their opinion they seem to be in Narnia.

I registered for info on Adamo ---- and love the work. And I don't even work in advertising --- goodness, maybe I'm a 'consumer'?

In da know · 9 months ago

Sarah Palin - your handle says it all - you betcha!

woz · 9 months ago

Aw, c'mon!

I expect they'll sell at least two, maybe three, dozen of these turds.

woz · 9 months ago

Hey Matthew -

Were you the douchenozzle who came up with the "portable aphrodisiac" line used in the promo video?

There may have been a million hits, but did you measure the "point & laughs" and the "WTF?" reactions?