AgencySpy - Latest Comments in Enfatico Fails On The Adamo Campaign - mediabistro.com: AgencySpy

Re: Enfatico Fails On The Adamo Campaign - mediabistro.com: AgencySpy

austin furniture stores — Fri, 17 Feb 2012 14:44:54 -0000

First off, a Stearns and Foster mattress is one of the best bed mattresses on the market today. However, with the company offering over 1,200 mattress sets it's virtually impossible to rate one against another and decide if it is good value for money. So, when shopping, look at the constituents of the mattress and know exactly what you're paying for.

Re: Enfatico Fails On The Adamo Campaign - mediabistro.com: AgencySpy

woz — Wed, 25 Mar 2009 12:59:02 -0000

Hey Matthew -

Were you the douchenozzle who came up with the "portable aphrodisiac" line used in the promo video?

There may have been a million hits, but did you measure the "point & laughs" and the "WTF?" reactions?

Re: Enfatico Fails On The Adamo Campaign - mediabistro.com: AgencySpy

woz — Wed, 25 Mar 2009 12:56:38 -0000

Aw, c'mon!

I expect they'll sell at least two, maybe three, dozen of these turds.

Re: Enfatico Fails On The Adamo Campaign - mediabistro.com: AgencySpy

woz — Wed, 25 Mar 2009 12:54:52 -0000

This stillborn effort will pale the Edsel.

"Edamo" by Dell.

Re: Enfatico Fails On The Adamo Campaign - mediabistro.com: AgencySpy

woz — Wed, 25 Mar 2009 12:54:03 -0000

It's a full 33% more than a MacBook Air.

Re: Enfatico Fails On The Adamo Campaign - mediabistro.com: AgencySpy

Whatever — Tue, 24 Mar 2009 17:11:33 -0000

Gee, I don't believe you. I think you sound like a hack. Maybe you're a hack creative that works at Enfartico. If you're not, step up and use your real name and let us know where you have worked. Dork.

Re: Enfatico Fails On The Adamo Campaign - mediabistro.com: AgencySpy

In da know — Tue, 24 Mar 2009 15:46:17 -0000

Sarah Palin - your handle says it all - you betcha!

Re: Enfatico Fails On The Adamo Campaign - mediabistro.com: AgencySpy

SarahPalin — Tue, 24 Mar 2009 12:02:45 -0000

In da know is quite an oxymoron for someone who's so off piste in their opinion they seem to be in Narnia.

I registered for info on Adamo ---- and love the work. And I don't even work in advertising --- goodness, maybe I'm a 'consumer'?

Re: Enfatico Fails On The Adamo Campaign - mediabistro.com: AgencySpy

ike turner — Tue, 24 Mar 2009 01:37:59 -0000

Mother is still working on Dell. They did that new spot with the people dancing.

Re: Enfatico Fails On The Adamo Campaign - mediabistro.com: AgencySpy

jonathan — Mon, 23 Mar 2009 23:40:12 -0000

The campaign blows. There is no getting around it.

Re: Enfatico Fails On The Adamo Campaign - mediabistro.com: AgencySpy

Tbone — Mon, 23 Mar 2009 22:35:16 -0000

God I hope that's MattM.

Re: Enfatico Fails On The Adamo Campaign - mediabistro.com: AgencySpy

Guest — Mon, 23 Mar 2009 21:48:25 -0000

At least they got the ethnicity of both the model and product right, made in China. How could Enfartico not be proud of their-“globally integrated, multi-vehicle campaign that takes the company’s focus on design and personalization to new heights”?

As for the powers that be, the CEO and CMO, if they signed off then they bought the same kind of shit they sell.

Re: Enfatico Fails On The Adamo Campaign - mediabistro.com: AgencySpy

In da know — Mon, 23 Mar 2009 21:04:25 -0000

Matthew:

So you got a bunch of hites - it's sales that count. How come you don't even mention weight? BTW, when you say globally integrated it implies a multi vehicle campaign. Your comment is redundant.

And the works sucks! Let's see how sales are over the next month or two.

Re: Enfatico Fails On The Adamo Campaign - mediabistro.com: AgencySpy

Of Course — Mon, 23 Mar 2009 18:21:09 -0000

Ted, trust me when I say I've been "trained with the right creative agencies" (well, at least a few of them) and I am not "void of depth, talent, passion and a high level of experience." Saying that is just ridiculous supposition on your part and makes you look kinda foolish.

But we've all been at agencies who have a cash cow that will not, no matter how well you present it, buy good work. They're clients for jr. creatives to cut their teeth on and they keep the agency's lights on and nothing else. And when you're Enfatico and the ONLY client you have is a cash cow like Dell who (it seems to me) couldn't give two shits about the creative product, then the client really does get the advertising it deserves.

In da Know is right that the agency present crap in the first place. But if a client was truly dedicated to doing good creative, they'd either tell them to go back to the drawing board and stop presenting crap, or they'd fire them. Just because your agency sucks and presents you shitty work doesn't mean you have to buy it. In fact, it's your duty NOT to buy it.

Re: Enfatico Fails On The Adamo Campaign - mediabistro.com: AgencySpy

poploser — Mon, 23 Mar 2009 17:25:48 -0000

An ill-conceived idea for a designer, Vista-based laptop in a world of recession, netbooks and OS X. $2000+ price point gets you what, exactly? An Inspiron with a brushed metal case? The fashion imagery is weird and not Dell. The music loop is annoyingly short, and while some of the shot of the system are nice (it's not an ugly computer by any means), did we really need macro photography of the whole thing? The content is sparse at best and the CG model is awful.

As for the pre-launch numbers, I gave you my email address because I was interested in more information. I'm more curious to see the conversion nosedive those happy stats will take now that we've got the details.

Re: Enfatico Fails On The Adamo Campaign - mediabistro.com: AgencySpy

matthew@enfatico — Mon, 23 Mar 2009 17:07:31 -0000

Despite the misleading headline and some of the claims in the post, the Adamo by Dell campaign has earned strong praise from a wide range of voices (check out http://nextstoryboard.com). In fact, during the ‘pre-launch’ period alone, AdamobyDell.com attracted more than 1 million unique visitors in just over a month, nearly 15 percent of whom have provided their email address to learn more about the new product. The approach Dell is taking in marketing the Adamo By Dell brand marks a significant departure for the company – it’s a globally integrated, multi-vehicle campaign that takes the company’s focus on design and personalization to new heights. Based on early feedback, it appears to be working, and we couldn’t be prouder.

Re: Enfatico Fails On The Adamo Campaign - mediabistro.com: AgencySpy

billybob — Mon, 23 Mar 2009 17:06:00 -0000

Ted, I think that's what gotajob is saying. Dell got what they deserve. They created this bogus "Enfartico" agency with money hungry WPP, now they have to lie in the bed they made.

As someone who has worked on Dell creative in the past, they are wholly unadventurous and understand branding about as well as McDonald's does fine dining.

By firing agencies like Mother, BBDO and Critical Mass, they put the nail in their own coffin. Hence, they get what they deserve. Shitty creative and sliding market share. The only thing growing at Dell these days is their irrelevance.

Re: Enfatico Fails On The Adamo Campaign - mediabistro.com: AgencySpy

Ted — Mon, 23 Mar 2009 16:04:31 -0000

I agree with In Da Know.. "Dell bought it" is the sign of an individual who has not been trained within the right creative agencies. An individual void of depth, talent, passion and a high level of experience. Agencies need to step up and beyond client expectations. Got A Job, you need to do everything you can to learn from someone with talent, that cares about their job and clients well being. It is obvious Enfartico does not.

Re: Enfatico Fails On The Adamo Campaign - mediabistro.com: AgencySpy

In da know — Mon, 23 Mar 2009 15:28:31 -0000

Of Course - But the agency presenting it in the first place is the travesty. You are clueless and must be an agency hack!

Re: Enfatico Fails On The Adamo Campaign - mediabistro.com: AgencySpy

Of Course — Mon, 23 Mar 2009 15:23:31 -0000

No it's not. It's completely true. Clients get the advertising they deserve. And if Dell wasn't on board with this crappy strategy and bad creative, they could have stopped it. Instead, they drank their own Kool-Aid and now look where they are.

Re: Enfatico Fails On The Adamo Campaign - mediabistro.com: AgencySpy

In da know — Mon, 23 Mar 2009 15:16:50 -0000

got a job - that's such a loser comment

Re: Enfatico Fails On The Adamo Campaign - mediabistro.com: AgencySpy

boo urns — Mon, 23 Mar 2009 14:43:07 -0000

without the end frame.

Re: Enfatico Fails On The Adamo Campaign - mediabistro.com: AgencySpy

boo urns — Mon, 23 Mar 2009 14:41:31 -0000

think they got a little closer to the mark with this one...

http://www.youtube.com/watc...

Re: Enfatico Fails On The Adamo Campaign - mediabistro.com: AgencySpy

gotajob — Mon, 23 Mar 2009 14:05:46 -0000

Clients get the work they deserve. Dell bought it. Say no more.

Re: Enfatico Fails On The Adamo Campaign - mediabistro.com: AgencySpy

sad to say — Mon, 23 Mar 2009 13:44:21 -0000

I don't get where they're trying to position this product. If they're going after lower-end customers who want to trade up, I think the campaign is too ethereal.

If they're going after higher-end consumers who want to save money, I wonder if that market is going to choose a Dell for something as important as a laptop.