DISQUS

mediabistro.com: AgencySpy: J&R's Holiday Spot Speaks to New York - mediabistro.com: AgencySpy

  • social medium · 1 year ago
    totally appropriate. I love it.
  • JimmyP · 1 year ago
    This spot is utterly hilarious! So New York, and J&R is a true New York icon.
  • shakez · 1 year ago
    Haha... that NYC bus passing through was great, definitely only in NY!
  • maxt · 1 year ago
    and look at the lady crossing the street in the back ground, how she pauses and just stares in amazement...lmao
  • WrongWright · 1 year ago
    Nothing better than a Santa fight except when there is an elf in on it as well! Go Hermie the Dentst!
  • word · 1 year ago
    reverse heel kick at the end is the best part.
  • pchan · 1 year ago
    Thats what happens when you forget your elf at home!
    Santa with elf > Santa without one
  • Cathy · 1 year ago
    Funny stuff, although I'm pretty sure leaving Santa knocked out there is a fire hazard.
  • TheGoodDoctor · 1 year ago
    props to the writers on this one. funny stuff.
  • Magpie · 1 year ago
    A fine viral, but a horrible thing to run on actual TV watched by my actual 5 year old. I live just up the street from J&R and my daughter is still in the 'Santa might be real' phase. So for her, this is like watching one of those fun beheading videos from Pakistan. Nice work J&R. You lost my business forever. Imagine if this was a fight between Orthodox Jews (complete with kicking while one of the guys was on the ground) that ran during Yom Kippur. The smug New York attitude that casually insults Christian symbols really galls me. And I'm an atheist.
  • jacksonwhole · 1 year ago
    Magpie, since when did Santa become a Christian symbol?
  • Magpie · 1 year ago
    Uh, since he was made a Christian Saint I guess.
    Wikipedia search of the history of Santa Claus. Very interesting read.
    But I know to kids he exists today much more as a secular symbol of generosity and happiness and toys toys toys. What I don't understand is how you can see this ad as anything other than a sad portrayal of violence and the guy from the store doing nothing--showing no human emotion at all--as this symbol of happiness to children is assaulted violently a few feet from the store is beyond me. Why doesn't the J&R guy lift the phone and call? Here we have a store, in effect saying that their employees are like the people who didn't call the cops when Mary Jo Kopeckne drowned or when Kitty Genovese was raped. Shop with us...we stand by and do nothing when a symbol of goodness and hope is potentially murdered at our doorstep. All for a joke? It's sad.
  • Blinded By Stupidity · 1 year ago
    It didn't take long to get comments like this from the peanut gallery.

    Magpie, where do people like you even come up with this? Since when is Santa Claus a Christian symbol, or a symbol of anything other than vivid imaginations and capitalist decadence? You are an utter failure at life. My only concern is that you actually have a daughter, and an intellectual midget like you will undoubtedly shape her mind for the worse. And we wonder why India and China continue to trump us in education and high skill careers. Perfect example here folks. This one is boycotting a store because they attacked that Christian symbol of sanctity and purity, jolly ol' Saint Nick.

    Santa Claus is a Christian symbol. Thanks for the epic lulz dumbass.
  • Magpie · 1 year ago
    Santa is nothing but a "vivid symbol of capitalist decadence"? Well hello Karl Marx! And I guess menorahs are symbols of "money grubbing" and "inbred black hat wearing freaks" and the Koran is a symbol of "Terrorists" and all the rest. I'm sure it would be great fun to see a bunch of folks wearing turbans beating the crap out of each other in front of a store while a stereotypically Italian employee from J&R looked on with indifference. What I'm afraid this sort of spot does is further inure us to the sort of casual violence the spots makers are attempting to satirize. Again, I have no problem with this sort of thing as a viral...but when airs on broadcast and gives my daughter nightmares, I cry foul.
  • izbiz · 1 year ago
    Santa is very much part of the folklore that developed in Europe and USA surrounding Christmas. Our vision of Santa may not be the same as those in other coutried. In the USA, gifts are given 12/25. In many other places, it's done at Epiphany (1/6). Now your sarcastic remarks about socialism, the Jews, Islamics and Italians counter much of the spiritual good faith that lies at the foundation of Christmas.
    There's a lot of ill will in this world. I hope that your negativism doesn't seep in to your child's dreams. A conscientious parent might be able to explain this as humor to a child. It certainly wasn't as bad as the Simpsons, Family Guy, and South Park.
  • Magpie · 1 year ago
    My negativism isn't a threat to my child, thank you very much. I think it's pretty sad how these spots portray my city and a store I used to have some respect for, that's all. It's really interesting to me that people would defend these upsettingly violent ads showing what could be called a hate crime as OK for broadcast on prime time TV. Let me use another example to illustrate my point. Imagine if a this was a fight between gay men on a gay pride parade float. If a gay man or woman was being assaulted during the festivities and kicked repeatedly for comic effect while the patron and salesperson at J&R did nothing--would that be hilarious? The ad would be immediately pulled from the air and the client and agency would be raked over the coals in the media. If it was Jews or Muslims being attacked J&R might be forced out of business and the owners might be in physical danger. I wonder what side the defenders of this ad would be on if something they held dear was being assaulted. Because it's Santa and we're all hip-post-everything New Yorkers we think it's cool.
  • FrederickAshton · 1 year ago
    Mag,
    You're right.
    Obviously Santa has poor public relations and political pull. I admire your stalwart support for him and respect your thoughts and opinions.
    But, in all truth, do you think that was really Santa? That elf looked more like he came from Keebler than the North Pole. I think we might be dealing with an impostor here. Or worse...a paid actor. At which point, I really want to know if he's a member of SAG or Equity.
    Overall, I like J&R and shop their large classical DVD collection. While this Santa controversy may merit further investigation, I think it was fine toungue-in-cheek humor. I give J&R an A for creativity.
    Do you think that that Santa might have been Jewish or Gay? Either way, of course, it's cool.
  • Mother of the year · 1 year ago
    Your daughter should be embarrassed of you. You are a pretty awful person.
  • I Hate Humorless Freaks · 1 year ago
    Some people are just humorless freaks.
  • Toodles · 1 year ago
    Magpie,

    The problem with your hypotheticals (if it had been two Jews or two gays fighting) is that it is comparing apples and oranges. Santa isn't real. Sorry if Iruined that for you and your daughter.
  • Magpie · 1 year ago
    I agree that Santa isn't real but aren't guys dressed as Santa real people? Is OK if they're assaulted. How about people 'dressed' as nuns? Or drag queens. Is it hilarious when they are mugged? A lot of people think so. Then ask yourself why.
    My daughter may be unsure of Santa's reality, but a violent mugging happening in New York is all too real. The way this is shot, the way the whole thing goes down, I feel crosses a line. I'm pretty amazed we haven't heard more outcry. It's way more offensive than the Crispin Whopper Virgins thing. I'm pretty sure that was the intention though. "Let's piss off the Christian zealots like Bill O'Reilly and see if we can get some free media." It's commercial and cynical to the core.
  • Santa is Serious Business, son · 1 year ago
    Magpie...are you seriously saying that this commercial is more offensive than the BK "Lets give the savages some burgers!!!" spots? I mean....REALLY? Wow.
  • Magpie · 1 year ago
    I'm not a fan of 'violence is hilarious' school of humor, I guess. Maybe it's a PTSD thing. If you've ever been raped maybe you'd understand.
  • Santa is Serious Business, · 1 year ago
    Wow.
  • ruffy · 1 year ago
    This IS on air. I saw it this weekend on Fox.
  • Reality · 1 year ago
    I love that the first 9 comments here are the creatives talking about their own spots,
    followed by one real comment by a hater, followed by more comments from the same creatives blindly defending the spot, while still pretending to be someone else.
    Listen guys - it's J&R, who gives a fuck it's a local spot. Besides, your bosses aren't reading this crappy blog, they're out looking for jobs, since your little shop will be closed by the end of Q1 09 anyways.
  • Maureen L · 1 year ago
    It's a quick glance at how alternate realities can coexist as totally independent microcosmic interactions in a city as vast as New York.
  • Nickie Tee · 1 year ago
    It seems some people really don't give a second thought about what happens to Santa when thoroughly absorbed in buying a camera at J&R. As a local downtowner, shopping at J&R is part of my lifestyle. My home is filled with stuff from J&R.
    It's a funny spot and a very satirical note of New York. Yet I agree with Magpie and Reality that here, at this holiday time, one would reach out and aid someone in distress. There are many NY'ers that will gladly give help, directions, and courtesy to another. But there is a sense of irony in Christmas and I think this clip demostrated it beautifully.
    In the real world, J&R has a security guard near the door. I'm certain the guard would have stopped the fight and helped Santa - and J&R might've pitched in and bought him a cup of coffee at the Starbucks across the street. It's a sardonic look at Christmas but, as a loyal customer, I can say that those people working at J&R seem to be a caring lot throughout the year.
  • badminton · 1 year ago
    ten bucks (or a holiday fruitcake and a bottle of Beam) to whoever pastes the all-staffer Toy NY sent around to get people to big-up the video the "spy" "sent in." nice try, yall.
  • izbiz · 1 year ago
    Well, bad,
    The promo may have been hokey but lots of comedy is "set" up. Hey, in any movie, everyone is part of the staff. It's a nice try for J&R. They didn't fool you. It's a funny spot anyway.
  • izbiz · 1 year ago
    You'd think Santa would be in better shape! I think with all the saccharine-like sweetness surrounding the holiday season, this is funny and refreshing. What a photo opportunity!
  • FrederickAshton · 1 year ago
    Hey...was that really Santa?
  • dmnyc · 1 year ago
    you're all missing the point by focusing on santa. when in hell has someone actually been offered service at J&R?
  • maxt · 1 year ago
    I'm glad the imposter santa was taken down....think about all the little kids that where saved here. I'm sure the imposter santa is probably ok....in some gentlemans club with a different type on his lap wispering into his ear what they want for x-mas :P No one wants a child sitting on a "Mall Santa" lap with glitter all over his beard.