DISQUS

Well · 3 months ago

Singapore...Brazil...South Africa...Thailand...Germany. Sadly, a lot of entries from those markets turn out ot be scam. Although it is by no means limited to them.

""Rest assured Coopers does not promote or condone disrespect for women under any circumstances. We are very disappointed that our product and company image would be portrayed in such a disrespectful manner."

You see? Scam that goes online can hurt brands, and that is the truth. I'd bet if some ad publication sent annuals and links to most top advertisers you see featured in these annuals (lego/matchobox/scrabble anyone?), they'd deny them. About 25% of what you see in annual is real.

Which would separate the real talent from the fake. If you only held up the real stuff, you'd see how rare (and how difficult it is to do) the real work is.

Dabitch · 3 months ago

That is so true about scam ads ruining real brands reputations - with spec work ending up on some 'reputable' ad sites out there as if they were approved by the client it gets worse.

http://adland.tv/content/spec-work-going-around...

Thre · 3 months ago

Not to mention that the agencies, creatives and production companies can be sued successfully, if work is released publicly bearing the brand logo. There's precedent in the United States for this at least.

Eh · 3 months ago

BTW: If you make car seats...and they're not approved. Do you put them on the market anyway? No.

Your job is to make ads, get them approved, run them. May the best real ad makers win.

Spec should come with a disclaimer on a site, just as agencies have disclaimers that you cannot copy work from their sites. It's a legal thing.

Gross · 3 months ago

Jeeze! Look at the arms on that chick. Which football team does she play for?

Tony Morano · 3 months ago

I don't think I'd even let her give me a skull job. Definitely not an HJ. She'd tear it right off.

lionhunters · 3 months ago

The sad thing is the industry, at least in Asia, supports scam ads. These scam winners get paid very well to win awards for agencies like JWT, BBDO, Burnett, Saatchi, Lowe, etc.

Pissed Off · 3 months ago

These ads are pure scam.... and pretty shit as well. They were created by a scam artist called Andrew McKechnie who used to work at JWT Singapore. In return for his efforts at creating these and scores of other fake ads exclusively for awards, he now heads up a group at Modernista Boston. Wonder how Lance Jensen and Gary Koepke feel about this.

Pissed Off · 3 months ago

It is becoming clear that the only ones who can stop scam are CLIENTS. If you wouldnt give approval for an ad to run why would an agency want to run it by hook or by crook and pay for it. Thats insanity.

My Take · 3 months ago

Neil French isn't helping the cause any. Not that I'd expect him to. What a jackass.

http://tinyurl.com/kkodsm