DISQUS

mediabistro.com: AgencySpy: Michael Jordan's Son Costs School $3 Million Sponsorship Deal - mediabistro.com: AgencySpy

  • ad scribe · 1 month ago
    I'm guessing Nike will be calling soon and get a shitload of free PR. Well played MJ Lite.
  • mattsnod · 1 month ago
    Wait ... a brand (via the school) can dictate what kind of SHOES a student can wear?? Ludicrous.
  • goldoneshow · 1 month ago
    Really? Are you that naive?
    Of course they can, they had a five year contract where all the school's athletes would only wear Adidas gear during games and in return the school got $3 million. It's the way all college sports contracts work. Been that way for years. Nothing new.
  • starbooty · 1 month ago
    helllooooooo! do you live under a rock? HIGH SCHOOLS have deals with brands.

    i ran an event program for vitaminwater several years ago. it was aimed at high school students and we were holding events on high school campuses across the country. a lot of schools would not participate because they had contracts with coca cola or pepsi as their beverage franchise and didn't want to put their relationship (with all the attendant $ and perks) in jeopardy. it was really sad, especially because the grand prize for the event was a hundred thousand dollar scholarship to go to tuition for the college of the winner's choice.
  • mattsnod · 1 month ago
    More of a testament to how bad the system is than anything. Did they really expect Air Jordan's son to wear Addidas?

    I find it equally sad that the NFL forces coaches to wear team gear over business suits. Long live Tom Landry!
  • Son sucks · 1 month ago
    What a selfish asshole. And a lousy basketball player.
  • gtovrit · 1 month ago
    fuck that. why should anyone be forced to wear anything just so a college can make money? that is ridiculous. our country is so pathetic.
  • Jack Benoff · 1 month ago
    Reebok is the official outfitter of the NFL, yet Nike & Under Armour athletes take the field every week... Not in Reeboks. This could have been worked out.
  • common cents · 1 month ago
    Great job by Adidas! They just gave Nike the best free publicity Nike could hope for. This will make a great commercial!!