DISQUS

mediabistro.com: AgencySpy: Pepsi Unplugs Amp iPhone App - mediabistro.com: AgencySpy

  • Wasted Client Dollars · 2 months ago
    Yet another example of why Digital "production companies" Agencies are failing. Digital does not understand branding or the correct tone for their clients. They consistently AOR and clients to hold their hands through the process.

    Just have a conversation with Big Spaceship and you will understand how small minded these tactical companies are.
  • what was that bit about AOR? · 2 months ago
    Sounds like a loser from Chiat (Who I haven't seen do anything worth mentioning in years). This campaign was brilliant and I'll be honest, I didn't even know there was a drink called amp before this and I'm pretty sure it made it to #1 in the app store, before they pulled it. So how much of a real waste was it?

    This was totally spot on for the brand (which was Amp), the only mistake was attaching it to Pepsi . . . but then again, would anyone even had looked at this if it wasn't? This was more a prime example of the difference between actual public opinion and twitter chatter. Half of the remarks were retweets, kinda the same way fox news goes about gathering its news. and lets be real, this whole industry is failing.
  • @ aOR · 2 months ago
    "didn't even know there was a drink called amp before this"
    You're dumb and quite clearly a troll that lives in a cave without any connection to reality or device that connects to reality.

    Did I mention dumb??
  • imaLoser · 2 months ago
    You are out of your mind. You think its an insult to call an agency a 'production company' because your company can't actually create 'anything' that you think of. Go brand yourself you shit-stained hack.
  • Todd · 2 months ago
    @ ImaLoser

    Yes, yes you are. Total loser!
  • Ralphie Boiee · 2 months ago
    @ imaLoser

    Another digital guy who never came up with a creative idea. Figures.
  • Nother · 2 months ago
    The funny thing is the copywriter on this project @RGA is not only a young woman, a very talented writer, a hottie, and a post-modern feminist. And no, I'm not her, nor do I work there!
  • Bill · 2 months ago
    That is funny.
  • Fuckin dem biotches · 2 months ago
    That's cool. What's her name and phone number?
  • spazz · 2 months ago
    it is 2009 and you are talking about an advertising copywriter- what the fuck is a "post-modern feminist" in this context?
  • Jimster · 2 months ago
    First Arnell does an awful logo redesign
    Then Chiat's Pepsi "Refresh" campaign and Gatorade "G" ads stink flop.
    Now, this.
    Pepsi must be kicking themselves for not hiring Crispin, Goodby or Weiden.
  • @Jimster · 2 months ago
    Pepsi sales have fallen 5% since hiring Chiat. 'Nuff said.
  • Digital Dumb ASSES · 2 months ago
    -2000@$% since using a digital company.