AgencySpy - Latest Comments in Predictions For The Ad Biz. It's Almost 2009! Whoop! - mediabistro.com: AgencySpy

Re: Predictions For The Ad Biz. It's Almost 2009! Whoop! - mediabistro.com: AgencySpy

newt rawknee — Fri, 19 Dec 2008 14:20:18 -0000

wow, such a brilliant counterpoint... i guess you put shafer in his place, then.

nicely played.

Re: Predictions For The Ad Biz. It's Almost 2009! Whoop! - mediabistro.com: AgencySpy

I'm Still Working — Fri, 19 Dec 2008 13:16:48 -0000

Deep Focus? Sounds like pr0n.

I think I saw this dude on Ass-facebook. No?

Re: Predictions For The Ad Biz. It's Almost 2009! Whoop! - mediabistro.com: AgencySpy

UTBRT — Fri, 19 Dec 2008 11:46:38 -0000

i thought you were interviewing "big deal ad folks"....JUST KIDDING! ;-)

Re: Predictions For The Ad Biz. It's Almost 2009! Whoop! - mediabistro.com: AgencySpy

Thunderblast — Fri, 19 Dec 2008 10:53:00 -0000

This guy has no clue...

Re: Predictions For The Ad Biz. It's Almost 2009! Whoop! - mediabistro.com: AgencySpy

ischafer — Fri, 19 Dec 2008 01:36:04 -0000

BTW, I also predicted that the Mets would win the world series last year. Maybe this was just a little misdirection. Or maybe it wasn't. Bwahahaha. Ha.

Re: Predictions For The Ad Biz. It's Almost 2009! Whoop! - mediabistro.com: AgencySpy

ischafer — Fri, 19 Dec 2008 01:32:35 -0000

Well, the way I see it, is that it's a cycle. Like independent record labels in the 90s. Of course they wind up getting bought in the long run, but then new shops sprout up. Recessions ALWAYS breed new shops, and clients with a desire to not be underserviced. I'd bet on it, given the ad world's history. I've got a pretty big bet on it now.

I started this agency in a recession, and others will too.

Re: Predictions For The Ad Biz. It's Almost 2009! Whoop! - mediabistro.com: AgencySpy

ischafer — Fri, 19 Dec 2008 01:32:28 -0000

And we're hiring. Judiciously, but we're hiring.

Re: Predictions For The Ad Biz. It's Almost 2009! Whoop! - mediabistro.com: AgencySpy

ischafer — Fri, 19 Dec 2008 01:26:18 -0000

The writing is on the wall with all of these things. They're no longer hopes, my friend. They're eventualities.

Re: Predictions For The Ad Biz. It's Almost 2009! Whoop! - mediabistro.com: AgencySpy

IansWishfulThinking — Thu, 18 Dec 2008 22:17:23 -0000

LOL! I thought the same thing. These guys who say, "Boutique media buying firms start taking business from the big boys." Always pray that is the case as they know big clients are constantly trying to trim their vendor lists to reduce costs. Consolidation actually causes the exact opposite of Ian's prediction and 2009 will have a lot of consolidation and worse contraction (firms just go bye bye.)

Re: Predictions For The Ad Biz. It's Almost 2009! Whoop! - mediabistro.com: AgencySpy

Joyous — Thu, 18 Dec 2008 20:14:31 -0000

All due respect Ian, but your predictions sound suspiciously like your hopes.

Re: Predictions For The Ad Biz. It's Almost 2009! Whoop! - mediabistro.com: AgencySpy

TheFounder — Thu, 18 Dec 2008 19:35:46 -0000

Thank about it.... we're asking these guys what they think 2009 will be like.... while at the same time they they are handing out pink slips for their failed 2008 model... my honest opinion... you're asking the wrong people... evidently they don't have a clue.

Re: Predictions For The Ad Biz. It's Almost 2009! Whoop! - mediabistro.com: AgencySpy

Erik Gold — Thu, 18 Dec 2008 18:48:39 -0000

in 2009,
we will be entering our first full year of the recession, it will be year 1 of 3. when it is over, the only things left standing will be Conan O'Brian's hair, Bob Dole's dick and B&T guys waiting to get into a club.

Re: Predictions For The Ad Biz. It's Almost 2009! Whoop! - mediabistro.com: AgencySpy

Jumpy — Thu, 18 Dec 2008 18:38:43 -0000

Brands will want immediate reach and will seek comfort in broadcasting.

Digital production budgets will get slammed in favor of search and media.

Clients will buy more ideas from online media properties like Funny or Die.

Some hot digital agencies will get their wings clipped as the BDAs get stingy about letting their revenue go to other companies.

BDAs will get more aggressive in building their own digital capabilities in an effort to stem the revenue bleed.

The work will get much less interesting as clients will want an even more direct correlation between tactic and sales.