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also, goodness mfg is a splinter group of ex-cpb'ers.
How about 72andSunny? Dailey? WongDoody?
do all the TV for honda/acura.
lazyboy fun work.
D&G a fun shop.
Chiat still relevant...
Yes, there is one.
exactly. forgot ground zero, too. both pretty big shops.
but at least the author picked up on that decade-old "Lala-land" line. how original.
Well that tripe was indeed some very sloppy reportage!
I could get a more in-depth dust-up just by scanning the
Greater L.A. Yellow Pages!
YIKES!!!!
anonymous and radical? How about Smuggler, MJZ, Epoch, Partizan, Biscuit and a few others doing killer work.
www.level-studios.com
Sure, Chiat has a client line-up that would make even the New York Yankees pale in comparison: Apple, Visa, Pepsi, Nissan/Infinti, Pedigree, and the list goes on. But, that's no reason to begrudge them. In fact, we oughta thank Chiat. Pompous? Maybe. But, dadgummit, they continually hit more home runs than the rest of the town. I gotta be honest, if it weren't for TBWA, many of the other agencies in Tinseltown would have nothing to aspire to.
Believe it or not, there are a few other agencies in L-A that twinkle from time to time. Who knew that Campbell-Ewald/LA is doing that great "Thrive" campaign for Kaiser Permamente? Kudos to you, C-E. That's just one example of having right agency personnel working the right client to produce truly memorable, breakthrough the clutter work. And, I'll go out on a limb and say, Secret Weapon has been doing consistently great work for Jack in the Box for years. In my humble opinion, there's no reason why the rest of L-A can't produce work of this caliber of work on a more regular basis.
It's no secret that good work is the creation of great talent. And, great talent wants to work on award-winning advertising. So, if you want great work, I suggest you hire better talent. And that may require you to do more than just re-shuffling the same tired shlubs from the agency right down the street. You may need/want to consider bringing in some talent from outside the market.
I recruit for some of the top agencies across the country. And, those firms that want to truly develop award-winning work that gets results, invest in hiring the best. And, at times, that may require finding talent from outside of their local ZIP code.
Maybe more southern California agencies need to consider that notion.
If you're a Flash developer, do yourself a favor and don't bother working there. Chiat/Day is only great if you've got a degree in advertising. You'll get to work with the real employees in the amazingly beautiful real office, as opposed to the interactive slave labor in the back area which doubles as a storage facility for old ad posters (not kidding).
i have yet to meet a trad agency that respects its digital arm- and i've worked at a shit ton of them since 2000.
You have no right to criticize anyone.
As far as Chiat's digital capabilities, they treat digital as a party favor. If there is any money left over from their 10 million dolor Gatorade spot, let's get some streamers and noise makers for the launch. But only if there on sale. Oh ya and don't get to many, they're just for decoration.
Unknown your honesty is refreshing. It looks like Lee finally sold out. The work on Gatorade and other brands has become super shitty. Word is they just had a 2.5 million dollar Super Bowl spot killed or shelved because it was so fucking bad.
Good job. Chiat. Good job John Wren. Good job Pepsi. You're successfully ruining one of the most successful brands in history.
Stu, Leo/LA closed over a year ago. At least the creative portion did. Peter what's his nuts left after the GMC Atlas debacle. They've always had an account office on Wilshire, but no creatives.
Overall , this is some of the shoddiest and slanted reporting to date by this site. Obviusly the author works at a LA based Digital shop and by the glowing reviews they gave must work at Schematic.
This town deserved a much better analysis.
that phrase is the lamest.
Your retirement is ready. Good God!
Is any publicity still good publicity even when all the facts are wrong?
I think that one of the results of that is, while there is an amazing collection of visual and motion designers here, the strategic side of the (digital) agencies here hasn't developed in pace with the rest of the rest of the country. This could cause competitive issues as local shops come onto the national stage for larger accounts.
As for the article, I do think there are some big ones that have been left off the list--I'd definitely be interested in watching this evolve as more people contribute.
Throw them in some gang-ideation and: BADA-BING BADA-BOOM,
VOILA! That should fix it!
This advice comes from a recruiter?
Advertising agencies that are reliant on such nascent counsel
are committing consensual HARI-KIRI! Little wonder that our industry is in a
death-spiral?
Couple that with the fact that the average home price is $450.000 for a starter
in Van Nuys. Meanwhile in Denver/Dunedin/Dallas that same home goes for
around $150.000.
What laggard would make that move?
Not the kind of wunderkind that I'd choose to hire?
And this town is challenging because it is filled with hybrid employees. Those who claim they can run anything because they're writers-developers-directors-account people, all in one.
I guess Lubars fooled the brass
(what's left of them) at BBDO into BRASS RING.
Harvey Marco buffaloed the herd at JWT
into a hefty gig too?
N.Y.C. appears to turn Left for help?