DISQUS

mediabistro.com: AgencySpy: Submitted For Your Approval: Saatchi & Saatchi - mediabistro.com: AgencySpy

  • Slick · 1 year ago
    love. great performances. How can someone say it needed crazier scenarios?
  • John · 1 year ago
    I vote love.
  • jiggaman · 1 year ago
    The worst....

    Of Buckley's career.

    Of Graf's career.

    Out of Saatchi in the last few years.
  • Greehall · 1 year ago
    That's such a silly thing for you to say. That's not even criticism, you just sound nasty and angry at the world. One can only assume you were rejected by both Graf and Buckley at some point. Or that you have never done anything good in you whole career. 5 million people disagree with you online.
  • Tootie · 1 year ago
    I don't loathe it. So it must be love.
  • D · 1 year ago
    Overwritten, overlong, but great casting and some (some) wonderful performances.
  • There IS no Santa Claus! · 1 year ago
    It's too long but I do love it.
  • MattM · 1 year ago
    It's not acted very well. It's way too long. It needed a better editor. I'd never watch it more than once. Most people won't even stick around through half of it.

    Gotta go with loathe.
  • Douche Copywriter · 1 year ago
    Too long. Not funny enough. I didn't lol once. Nice enough idea, but ruined in execution. Should have had some crazier scenarios. The only good part was the expression on the old man's face as he had a bite of cookie.

    Oh, and John works at Saatchi., just sayin.
  • newt rawknee · 1 year ago
    soooooooooo too long, painfully, unfunnily long, i just couldn't get through it. wtf were they thinking? somebody's so in love with their own idea, they've suffered a complete and total objectivity breakdown. nobody in the real world will sit through this. nobody.

    saatchi FAIL.
  • bringoutyourdead · 1 year ago
    Wow!
    This really blows.
    I guess without the constraints of :30 (or :60 or :90 or 1:20) these guys didn't know what to do. The dawn of the viral era may be the end of some of these high paid commercial directors. It's probably going to take a whole new skill set when videos have to live across various media. Kinda like when movies went from silent to talkies. That wiped out an entire generation of creative personnel.
  • damonwebster · 1 year ago
    Love iT! Passed it on , and had it passed on to me by a ton of people NOT in the business.
    That's working. And I heard 3 million views in 2 days. hmmmmm...maybe , just maybe it hit some chord.
  • jason · 1 year ago
    hmmmmmm...what are you the junior account exec on the jc pennys trying to make light of the video?
  • damonwebster · 1 year ago
    Nah, just a guy trying to see what the general public will react to since that is the true audience. When people outside of our business pass it along, that means something is working ,no?
  • glossy · 1 year ago
    love love love
  • newt rawknee · 1 year ago
    "damonwebster": you "heard" 3 million views? from who? your director of digital media? is that astroturfing i smell?
  • betts · 1 year ago
    as a lady-type, i think this idea rings true. i watched the whole thing and didn't have the urge to close the window once.
  • saatchi new zealand · 1 year ago
    if that ran 5 minutes long, should have cut off 4

    death to masturbatory longform "films"
  • watson · 1 year ago
    actually 200,000 hits in 3 weeks. youtube
  • bringoutyourdead · 1 year ago
    & that was the media department hitting return over and over. That's good. At least it gives them something to do...
  • JC · 1 year ago
    A bit long but love it
  • Rico Figliolini · 1 year ago
    Loved it. It was well acted, timed and written. Sure it could have been shorter, but lets not be picky
  • JJM · 1 year ago
    Out of all of the holiday ads this season, Saatchi's campaign for JC Penny is my fav.

    My vote is like it.
  • Jack Smith · 1 year ago
    Hate it. Everything I hate about advertising and commercialism in America.
    Men are dumb.
    Women are superficial.
    Solve your problems with diamonds.

    The spoof DaBeers ad "She'd pretty much have to" is much wittier and accurate.
  • Lauren · 1 year ago
    You know what... I'm seeing this campaign everywhere and it's working.

    Job well done.

    Love it.
  • Elise · 1 year ago
    Jack - This campaign doesn't say women are superficial! This campaign says women get frustrated when men don't listen to them... which yes, could be considered a generalization, but it happens to ring very true. The campaign continues to say that if men listen to women, they will realize that all they want is a gift from JC Penney for the holiday.

    Note: Exchanging gifts for the holidays doesn't make you superficial.

    Get off your soapbox. It’s a good campaign.
  • Wayne Newton · 1 year ago
    If this blows (which is doesn't), then where is all the great work out there that's so much better? Is it coming from the people posting here? I would guess not.

    This is a really cool piece that's gotten lots of attention, and deservedly so.
  • newt rawknee · 1 year ago
    wrong. i have a stack of lions and pencils on my trophy shelf. and not from the '90s when it was easy. this thing is bad, that's all. it's a better idea than the execution. and that's always a shame. the original post is obvious trolling for comments on matt's part, so maybe bad on us to fall for it and pile on.

    aside from that, the group of all-stars that created this boring film is capable of better. and when they phone it in and float self-indulgent, bad execution like this out there, they make our industry look out of touch and full of hubris. we all miss once in a while. i certainly have my reel of shame. but it's a fan's right to boo their heroes when they don't put forth an honest effort and shit the bed.
  • UTBRT · 1 year ago
    yeah, takes a loooooong time until the payoff, and some consumers might miss it at the end, but pretty darn good overall.
  • Peggy Olson · 1 year ago
    Nice idea but I've never seen anything more masturbatory. Sooo belabored.
    Someone wants to direct a feature.
  • Content Expo Conf. · 1 year ago
    It's a Web film. And, it is telling a story. Therefore, it's not too long.

    It's entertaining to watch and funny.

    AND - it is getting results.

    Great campaign, guys.
  • Adam · 1 year ago
    Dear Saatchi,
    I really enjoyed this film. Congrats for getting JCPenney to buy a viral campaign. Congrats for getting JCPenney to buy something so conceptual. Congrats on a brilliant integration into a cheeky web site, to boot. What else can I say? I'm jealous. Looks like Graf has assembled another powerhouse team. Looking forward to seeing what's next.
    Cheers.
  • AgencyBS · 1 year ago
    Not sure why this is so great. Bashing men everywhere is so 90's. It's long, and the dialog is horrendous. I guess my big gripe here is that if you're going to use such an overused idea, at least make sure the execution is tight.
  • Camp · 1 year ago
    Great Web film. The digital holiday campaign was sold to a usually boring/big client. The ad agency is helping JC Penney to start thinking forward. Which is fabulous for our industry and creatives who want to start selling good work to harder, safer brands. The film was beautifully executed. Tons of Buzz around it. Lots of jealously.

    It'll win awards.