AgencySpy - Latest Comments in Submitted For Your Approval: Saatchi & Saatchi - mediabistro.com: AgencySpy

Re: Submitted For Your Approval: Saatchi & Saatchi - mediabistro.com: AgencySpy

Camp — Thu, 18 Dec 2008 12:06:07 -0000

Great Web film. The digital holiday campaign was sold to a usually boring/big client. The ad agency is helping JC Penney to start thinking forward. Which is fabulous for our industry and creatives who want to start selling good work to harder, safer brands. The film was beautifully executed. Tons of Buzz around it. Lots of jealously.

It'll win awards.

Re: Submitted For Your Approval: Saatchi & Saatchi - mediabistro.com: AgencySpy

AgencyBS — Thu, 18 Dec 2008 05:10:45 -0000

Not sure why this is so great. Bashing men everywhere is so 90's. It's long, and the dialog is horrendous. I guess my big gripe here is that if you're going to use such an overused idea, at least make sure the execution is tight.

Re: Submitted For Your Approval: Saatchi & Saatchi - mediabistro.com: AgencySpy

Adam — Thu, 18 Dec 2008 00:37:19 -0000

Dear Saatchi,
I really enjoyed this film. Congrats for getting JCPenney to buy a viral campaign. Congrats for getting JCPenney to buy something so conceptual. Congrats on a brilliant integration into a cheeky web site, to boot. What else can I say? I'm jealous. Looks like Graf has assembled another powerhouse team. Looking forward to seeing what's next.
Cheers.

Re: Submitted For Your Approval: Saatchi & Saatchi - mediabistro.com: AgencySpy

Content Expo Conf. — Wed, 17 Dec 2008 23:28:29 -0000

It's a Web film. And, it is telling a story. Therefore, it's not too long.

It's entertaining to watch and funny.

AND - it is getting results.

Great campaign, guys.

Re: Submitted For Your Approval: Saatchi & Saatchi - mediabistro.com: AgencySpy

newt rawknee — Wed, 17 Dec 2008 20:30:35 -0000

wrong. i have a stack of lions and pencils on my trophy shelf. and not from the '90s when it was easy. this thing is bad, that's all. it's a better idea than the execution. and that's always a shame. the original post is obvious trolling for comments on matt's part, so maybe bad on us to fall for it and pile on.

aside from that, the group of all-stars that created this boring film is capable of better. and when they phone it in and float self-indulgent, bad execution like this out there, they make our industry look out of touch and full of hubris. we all miss once in a while. i certainly have my reel of shame. but it's a fan's right to boo their heroes when they don't put forth an honest effort and shit the bed.

Re: Submitted For Your Approval: Saatchi & Saatchi - mediabistro.com: AgencySpy

Peggy Olson — Wed, 17 Dec 2008 18:47:17 -0000

Nice idea but I've never seen anything more masturbatory. Sooo belabored.
Someone wants to direct a feature.

Re: Submitted For Your Approval: Saatchi & Saatchi - mediabistro.com: AgencySpy

UTBRT — Wed, 17 Dec 2008 18:16:21 -0000

yeah, takes a loooooong time until the payoff, and some consumers might miss it at the end, but pretty darn good overall.

Re: Submitted For Your Approval: Saatchi & Saatchi - mediabistro.com: AgencySpy

Wayne Newton — Wed, 17 Dec 2008 16:33:03 -0000

If this blows (which is doesn't), then where is all the great work out there that's so much better? Is it coming from the people posting here? I would guess not.

This is a really cool piece that's gotten lots of attention, and deservedly so.

Re: Submitted For Your Approval: Saatchi & Saatchi - mediabistro.com: AgencySpy

Elise — Wed, 17 Dec 2008 16:25:01 -0000

Jack - This campaign doesn't say women are superficial! This campaign says women get frustrated when men don't listen to them... which yes, could be considered a generalization, but it happens to ring very true. The campaign continues to say that if men listen to women, they will realize that all they want is a gift from JC Penney for the holiday.

Note: Exchanging gifts for the holidays doesn't make you superficial.

Get off your soapbox. It’s a good campaign.

Re: Submitted For Your Approval: Saatchi & Saatchi - mediabistro.com: AgencySpy

Lauren — Wed, 17 Dec 2008 15:57:22 -0000

You know what... I'm seeing this campaign everywhere and it's working.

Job well done.

Love it.

Re: Submitted For Your Approval: Saatchi & Saatchi - mediabistro.com: AgencySpy

Jack Smith — Wed, 17 Dec 2008 14:07:34 -0000

Hate it. Everything I hate about advertising and commercialism in America.
Men are dumb.
Women are superficial.
Solve your problems with diamonds.

The spoof DaBeers ad "She'd pretty much have to" is much wittier and accurate.

Re: Submitted For Your Approval: Saatchi & Saatchi - mediabistro.com: AgencySpy

damonwebster — Wed, 17 Dec 2008 13:29:58 -0000

Nah, just a guy trying to see what the general public will react to since that is the true audience. When people outside of our business pass it along, that means something is working ,no?

Re: Submitted For Your Approval: Saatchi & Saatchi - mediabistro.com: AgencySpy

jason — Wed, 17 Dec 2008 13:22:23 -0000

hmmmmmm...what are you the junior account exec on the jc pennys trying to make light of the video?

Re: Submitted For Your Approval: Saatchi & Saatchi - mediabistro.com: AgencySpy

JJM — Wed, 17 Dec 2008 13:16:29 -0000

Out of all of the holiday ads this season, Saatchi's campaign for JC Penny is my fav.

My vote is like it.

Re: Submitted For Your Approval: Saatchi & Saatchi - mediabistro.com: AgencySpy

Greehall — Wed, 17 Dec 2008 11:23:59 -0000

That's such a silly thing for you to say. That's not even criticism, you just sound nasty and angry at the world. One can only assume you were rejected by both Graf and Buckley at some point. Or that you have never done anything good in you whole career. 5 million people disagree with you online.

Re: Submitted For Your Approval: Saatchi & Saatchi - mediabistro.com: AgencySpy

Rico Figliolini — Wed, 17 Dec 2008 10:25:47 -0000

Loved it. It was well acted, timed and written. Sure it could have been shorter, but lets not be picky

Re: Submitted For Your Approval: Saatchi & Saatchi - mediabistro.com: AgencySpy

Slick — Wed, 17 Dec 2008 03:47:33 -0000

love. great performances. How can someone say it needed crazier scenarios?

Re: Submitted For Your Approval: Saatchi & Saatchi - mediabistro.com: AgencySpy

JC — Tue, 16 Dec 2008 21:58:02 -0000

A bit long but love it

Re: Submitted For Your Approval: Saatchi & Saatchi - mediabistro.com: AgencySpy

bringoutyourdead — Tue, 16 Dec 2008 21:37:27 -0000

& that was the media department hitting return over and over. That's good. At least it gives them something to do...

Re: Submitted For Your Approval: Saatchi & Saatchi - mediabistro.com: AgencySpy

watson — Tue, 16 Dec 2008 21:28:42 -0000

actually 200,000 hits in 3 weeks. youtube

Re: Submitted For Your Approval: Saatchi & Saatchi - mediabistro.com: AgencySpy

saatchi new zealand — Tue, 16 Dec 2008 21:08:28 -0000

if that ran 5 minutes long, should have cut off 4

death to masturbatory longform "films"

Re: Submitted For Your Approval: Saatchi & Saatchi - mediabistro.com: AgencySpy

betts — Tue, 16 Dec 2008 21:04:51 -0000

as a lady-type, i think this idea rings true. i watched the whole thing and didn't have the urge to close the window once.

Re: Submitted For Your Approval: Saatchi & Saatchi - mediabistro.com: AgencySpy

newt rawknee — Tue, 16 Dec 2008 20:12:33 -0000

"damonwebster": you "heard" 3 million views? from who? your director of digital media? is that astroturfing i smell?

Re: Submitted For Your Approval: Saatchi & Saatchi - mediabistro.com: AgencySpy

glossy — Tue, 16 Dec 2008 19:14:59 -0000

love love love

Re: Submitted For Your Approval: Saatchi & Saatchi - mediabistro.com: AgencySpy

damonwebster — Tue, 16 Dec 2008 19:11:34 -0000

Love iT! Passed it on , and had it passed on to me by a ton of people NOT in the business.
That's working. And I heard 3 million views in 2 days. hmmmmm...maybe , just maybe it hit some chord.