DISQUS

Dabitch · 1 month ago

Scared clients make the worst ads. I think this is scientific proof.

Flava Flav · 1 month ago

10...9...8...7...6...5...4...3...2...1...you're fired.

ad scribe · 1 month ago

They seem to have omitted "i suck."

JeepGuy · 1 month ago

Yeah. Wow. That's really bad. Seriously, that really is bad. Leaves you wondering what that was all about. And wondering what product are they trying to advertise, anyway? VERY forgettable. That tagline seems very familiar, but oddly, also very forgettable.

wow · 1 month ago

i wish i could greedily, hungrily, take back those 30 seconds I wasted watching this.

but i can't.

Movemaker · 1 month ago

We can't argue the message. Seize the day. Make the most of every moment. Don't be a clock watcher. Got it. Not a fan of the lowercase "i"s though.

dtownhater · 1 month ago

Can you blame Jeep for going in a different direction? For years BBDO mangled that brand to the point where they couldn't sell the cars cheap enough. Jeep doesn't have a new product story to tell, you have to go a different route. At least people will be talking about Jeep again, something they haven't done for years.

Besides, freecreditreport.com locked up a new low in advertising a long time ago.

yowza · 1 month ago

the only thing people are going to be saying about Jeep now is : WOW that new spot is stupid!!

Marketeer · 1 month ago

Wow! That ad is about as bad as you can get. It's funny that there is all this hype about multicultural agencies moving into the general market space. Developing ads this bad hurts the entire multicultural marketing industry.....and only strengthens the case for general market agencies taking all of the business out there.

GREAT JOB GlobalHue!!! Keep up the good work. Maybe next time you can actually make an ad that makes some sense.

Kissmyblackads · 1 month ago

Funny how one spot, from one agency allows a myriad of absent minded comments that deride every person across a plethora of advertising categories. "Multi" means something here marketeer. The blanketed statements are not needed. General market shops have been allowed to make lame misguided mistakes for years and call it advertising.

Strangely, there has never been a suggestion of turning over any of that foul dribble (you're probably working on today) over to a Multicultural shop.

Sad to say · 1 month ago

I was actually rooting for those guys, hoping for something new...and great. But this ad feels like it was done by a bunch of ad people who never even owned a Jeep. It has an 'idea', just not a good idea. Sorry to have to say it. I hope they listen to what's being said...and get back to the heart and soul of why people buy a Jeep in a way that moves people to buy another one.

Sad to say · 1 month ago

I was actually rooting for those guys, hoping for something new...and great. But this ad feels like it was done by a bunch of ad people who never even owned a Jeep. It has an 'idea', just not a good idea. Sorry to have to say it. I hope they listen to what's being said...and get back to the heart and soul of why people buy a Jeep in a way that moves people to buy another one.

chigurl · 1 month ago

I really thought they'd pull something off, too. Car advertising isn't as easy as it looks.

I am not impressed · 1 month ago

So many bad presentations and desperate pitches have ended in the incredibly-bad, lame, hack 'I am...'. I am McDonalds. I am Hallmark. I am Nike. I am Coca-Cola. I am Budweiser. I am BMW. I am United Healthcare. Well, I am. Not impressed.

Jope Jonas · 1 month ago

They must have punched the clock early and called it a day when they came up with this "ah-ha moment".

Pure genius in the subtle metaphor that the clock is actually ticking for Chrysler. Way to stick it to the man. Those dumb, fuckin' Fiat guys didn't even realize that Global Hue was mocking them.

Global Hue had the insight and forward-thinking to know that they can now use the first :25 in spots for an insurance company, a prostate medication, a pregnancy test product, and a Timex ad. God these guys are smart!

Jeepwazkool · 1 month ago

I think I just watched an iconic brand take a bullet to the head in a swift 30 seconds. Global Hue won the assignment with this? www.notgoodfordetroitadagencies.com

icmonkeys · 1 month ago

Bobbleheads. That's all I'm saying.

gabby408 · 1 month ago

Sounds like a lot of bitter bbdo people to me.

off the wall · 1 month ago

no, just bitter people who feel they wasted the last 30 seconds watching that spot. its bad, its uninspired and just dumb...

I am not impressed · 1 month ago

I never worked at BBDO. I never worked in detroit. I'm not bitter. I, like many here, just hate dumb ads. Don't attribute these comments to sour grapes. Attribute them to a stupid ad that should never have been made.

chigurl · 1 month ago

Detroit agency or not, it's simply a bad spot. Bad typography, bad stock footage with a missed message. And who opens a spot with the logo on the first frame? I'm assuming that the clients freaked when they saw the first cut and demanded the logo be up at the beginning.
Truly, a sad day for Jeep Advertising and for anyone who drives one.
A sad day for the Detroit Market.

rapunzel12 · 1 month ago

This is all interesting. The premise of the spot is simple enough: spend time watching a clock or go DO something in your Jeep. Not rocket science. Just a diffrent take on FREEDOM. not sure why so much anger over 30 sec. unless maybe you work at the place Global Hue took the biz from and you've been fired. Either way, obviously Chrysler wasn't selling any Jeeps just showing folks driving over rivers and rocks. Maybe they were looking for something else that that other agency clearly didn't do. It's always about FORWARD MOVEMENT so not sure what all you dumb ad people are so uptight about. I applaud the multi-cultural guys for trying something new. I hope there are more. I'm interested to see how it all comes together. This one about the Clocks is clearly a teaser of some kind.

I am not impressed · 1 month ago

I'm one of those 'dumb' ad people. I have no personal interest in Jeep's agency. But I love the passion people showed in this blog. Especially for a dumb ad. So screw you and your dumb-ass name, rapunzel.

FrankFrancis · 1 month ago

IANI.
BBDO.

Rubi · 1 month ago

I love the ad! You just wouldn't understand....