AgencySpy - Latest Comments in Topline's 'The Kiss': Holy Crap - mediabistro.com: AgencySpy

Re: Topline's 'The Kiss': Holy Crap - mediabistro.com: AgencySpy

Original Zerm — Mon, 09 Nov 2009 22:13:04 -0000

L)ong
O)verdue;
V)ery
E)nchanting

Thanks for finding it.
http://twitter.com/mediazerm ( @mediazerm )

Re: Topline's 'The Kiss': Holy Crap - mediabistro.com: AgencySpy

daisytagger — Sun, 08 Nov 2009 16:30:41 -0000

This would have been better if it was an ad for her washing machine or other utilitarian device. "I love it to death do us part." Totally wrong for gum. In fact, plain weird for gum.

Re: Topline's 'The Kiss': Holy Crap - mediabistro.com: AgencySpy

rwordplay — Fri, 06 Nov 2009 18:36:28 -0000

Well, certainly amusing, but really a gum for kissing? OK, a nice positioning although I don't buy it (literally or figuratively). Well, why the hell not. My only serious criticism for a spot that willingly opens itself for criticism is 1: All that activity should have ripped their clothes off, which would have made the couple more memorable and, 2: the music underneath was particularly annoying.

Re: Topline's 'The Kiss': Holy Crap - mediabistro.com: AgencySpy

jjkk — Fri, 06 Nov 2009 17:11:20 -0000

Am I crazy or do all the songs used in advertising come from the Grey's Anatomy soundtrack?

Re: Topline's 'The Kiss': Holy Crap - mediabistro.com: AgencySpy

jjkk — Fri, 06 Nov 2009 17:08:46 -0000

that's unbelievable. I'm flabbergasted. Awesome. WTF?

Re: Topline's 'The Kiss': Holy Crap - mediabistro.com: AgencySpy

billy_ocean — Fri, 06 Nov 2009 16:41:00 -0000

If I didn't check out the comments, I would have had no idea it was for gum. I thought it was for diamonds.

Re: Topline's 'The Kiss': Holy Crap - mediabistro.com: AgencySpy

TJ Bennett — Fri, 06 Nov 2009 16:28:58 -0000

i'm with trk on this one. really do not like this spot. way overdone for a gum commercial.

Re: Topline's 'The Kiss': Holy Crap - mediabistro.com: AgencySpy

Kelly Sherman — Fri, 06 Nov 2009 15:32:18 -0000

about that...

Re: Topline's 'The Kiss': Holy Crap - mediabistro.com: AgencySpy

trk12a — Fri, 06 Nov 2009 14:54:39 -0000

I will now go all forum troll and disagree. Saccharine, cheesy, poor special effects. Effectively says, "our minty gum will make you want to kiss." Not ground breaking and overly sentimental from my point of view.

Re: Topline's 'The Kiss': Holy Crap - mediabistro.com: AgencySpy

Robert Coats — Fri, 06 Nov 2009 14:34:20 -0000

Yes, some of us do. And humor is used very effectively in the above ad because it is used in a manner that reinforces the products selling points. That is one of the things that makes this a great ad.

Re: Topline's 'The Kiss': Holy Crap - mediabistro.com: AgencySpy

ad scribe — Fri, 06 Nov 2009 14:22:21 -0000

Only 25¢!

http://www.youtube.com/watc...

Re: Topline's 'The Kiss': Holy Crap - mediabistro.com: AgencySpy

paco — Fri, 06 Nov 2009 14:08:02 -0000

Some of us do both.

Re: Topline's 'The Kiss': Holy Crap - mediabistro.com: AgencySpy

Editor — Fri, 06 Nov 2009 14:02:08 -0000

;)

Re: Topline's 'The Kiss': Holy Crap - mediabistro.com: AgencySpy

Robert Coats — Fri, 06 Nov 2009 13:52:39 -0000

Noble, perhaps. But if our intent is just to make the audience laugh, we should have chosen stand-up instead of advertising.

Re: Topline's 'The Kiss': Holy Crap - mediabistro.com: AgencySpy

goldoneshow — Fri, 06 Nov 2009 13:49:41 -0000

Overall, I liked it a lot. However, it's for a freaking gum. Whoever said chewing a gum will make you want to kiss someone? You only use gum when got some stank ass breath and there's no mouthwash or toothpaste around. Exactly what makes gum for kissing different from normal gum? I smell a slick piece of fakery.
That being said. What twist was anybody expecting? It's a building spot. They bombed the freaking couple what else could there be? A twist would've been a joke on top of a big joke.
It is beautifully shot executed. Too bad it's another South American fake.

Re: Topline's 'The Kiss': Holy Crap - mediabistro.com: AgencySpy

Duane — Fri, 06 Nov 2009 13:44:19 -0000

So. Very. Tired.

Or, to put it another way, "So kiss a little longer, longer with Big Red ..."

Re: Topline's 'The Kiss': Holy Crap - mediabistro.com: AgencySpy

SFanon — Fri, 06 Nov 2009 13:33:31 -0000

I thought it was to buy something

Re: Topline's 'The Kiss': Holy Crap - mediabistro.com: AgencySpy

laffy — Fri, 06 Nov 2009 13:10:53 -0000

making people laugh is the most noble pursuit of any piece of advertising.

Re: Topline's 'The Kiss': Holy Crap - mediabistro.com: AgencySpy

kmerrittdotcom — Fri, 06 Nov 2009 12:50:40 -0000

I agree with daveed. Maybe I missed something but I thought there was going to be some sort of twist or better payoff as well. Especially with all that Bride & average-dressed man stuff.

Re: Topline's 'The Kiss': Holy Crap - mediabistro.com: AgencySpy

SFanon — Fri, 06 Nov 2009 12:46:23 -0000

even jesus couldn't tear them apart

Re: Topline's 'The Kiss': Holy Crap - mediabistro.com: AgencySpy

Editor — Fri, 06 Nov 2009 12:24:35 -0000

Um, you forgot, "I'm a walrus"

Re: Topline's 'The Kiss': Holy Crap - mediabistro.com: AgencySpy

SFanon — Fri, 06 Nov 2009 12:09:03 -0000

coo coo ca-choo

Re: Topline's 'The Kiss': Holy Crap - mediabistro.com: AgencySpy

Robert Coats — Fri, 06 Nov 2009 11:57:40 -0000

Agreed, nicely done. It's nice to see a spot that actually reinforces the product with strong symbolism instead of just trying to make you laugh. Hat tip to the agency that created it.

Re: Topline's 'The Kiss': Holy Crap - mediabistro.com: AgencySpy

Editor — Fri, 06 Nov 2009 11:54:56 -0000

Interesting. Like what?

Re: Topline's 'The Kiss': Holy Crap - mediabistro.com: AgencySpy

Tom Denford — Fri, 06 Nov 2009 11:52:09 -0000

Shame its for a gum.