AgencySpy - Latest Comments in Twitter Star David Armano Leaves Critical Mass - mediabistro.com: AgencySpy

Re: Twitter Star David Armano Leaves Critical Mass - mediabistro.com: AgencySpy

JD — Mon, 20 Apr 2009 16:06:00 -0000

"Daschis is the creation of Jeffrey Dachis"

Should be spelled "Dachis"

Re: Twitter Star David Armano Leaves Critical Mass - mediabistro.com: AgencySpy

pastamasta — Mon, 13 Apr 2009 12:37:39 -0000

"It's not advertising, hell its' (sic) not even marketing"?
Oh. Please, someone explain, because won't all his clients have something to sell?

Re: Twitter Star David Armano Leaves Critical Mass - mediabistro.com: AgencySpy

JustinSMV — Sun, 12 Apr 2009 21:55:10 -0000

Good Luck to David, I am sure he will do well!

Re: Twitter Star David Armano Leaves Critical Mass - mediabistro.com: AgencySpy

David Armano — Sat, 11 Apr 2009 01:15:14 -0000

"Twitter Star". Well that's one of the reasons I'm making the move. It's time for me to dig into something that helps business in a different way. It's not advertising, hell its' not even marketing and I'm looking forward to the challenge

@AH, no I did not do the Subway Pitch. I had left agency.com by the time that went down.

@marge when is the right timing?

I provided a few more details here.

http://darmano.typepad.com/...

It's worth a shot. I believe in the vision.

Re: Twitter Star David Armano Leaves Critical Mass - mediabistro.com: AgencySpy

CH — Fri, 10 Apr 2009 20:01:55 -0000

The bigger question is:
What is an Agency's product?

Strip away all the tangential crap,
and cut to the quick. In it's purest form
our role in the marketing hierarchy is what?

A.) My most streamlined response would proffer that our purpose
is to concisely communicate a brand's essence, give it shape
and definition. Then deftly posit it's role/benefit as a necessary
element for consideration into the lives of a desired audience.

B.) After that is accomplished, we then artfully and consistently
bolster and broadcast that chosen thematic across all applicable streams.

The smaller question is:
Why do people forget step A. in favor of B.?
If you blow it on A. in a rush to B. then it becomes a
classic case of GIGO!

My hunch is Armano is skilled at the latter, and weak at the former?
Which goes a long way in explaining why the state of our art,
and the messages we craft, have lost much of their UMPH?

Re: Twitter Star David Armano Leaves Critical Mass - mediabistro.com: AgencySpy

not fat — Fri, 10 Apr 2009 18:50:49 -0000

This is a great win for Peter Kim and company.

What baffles me is what on earth can Dachis provide David? Seems a bit disproportionate as I think David's brand is much, much brighter in this space than the other partners.

Somebody needs to back this guy even if he's just a figurehead, launch Armano as an agency.

Re: Twitter Star David Armano Leaves Critical Mass - mediabistro.com: AgencySpy

I Wonder — Fri, 10 Apr 2009 18:20:31 -0000

I wonder the same thing. Don't know the guy, so I'd be curious to read comments from people who actually worked with him.

In general with guys like Armano, Godin, etc., I wonder how much of it is actually being good at doing the work and creating things and how much of it is simply creating and burnishing a great "brand" for themselves.

Re: Twitter Star David Armano Leaves Critical Mass - mediabistro.com: AgencySpy

CH — Fri, 10 Apr 2009 17:36:38 -0000

Apparentely, the digerati are enhaceing their capabilities by discovereing and employeing all the digitally facile that their stewards have been uncovereing.

Apparentely their skills in the larger modernity are somewhat impressive?
Whilst apparentely they're all still a tad remedial in at least 2 of the classic 3 R's?

So... I'm not sayin', I'm just sayin'!

Re: Twitter Star David Armano Leaves Critical Mass - mediabistro.com: AgencySpy

A.H. — Fri, 10 Apr 2009 14:59:21 -0000

Isn't this the same guy who did that Subway viral pitch
fiasco thing at Agency.com?

Re: Twitter Star David Armano Leaves Critical Mass - mediabistro.com: AgencySpy

Obama Girl — Fri, 10 Apr 2009 14:50:25 -0000

David is a rock star. Dachis is lucky to get him.

Seems like Critical Mass is really struggling more than most of the digital agencies and this can't help.

To me it looks like all of the Omnicom owned digital agencies are really experienceing turmoil and struggleing. What's up with that?

Re: Twitter Star David Armano Leaves Critical Mass - mediabistro.com: AgencySpy

Val — Fri, 10 Apr 2009 13:06:29 -0000

With each successive year the pace of our business accelerates at an
ever frightening pace. Things I routinely juggled, are now circling
at an ever increasing rate into one giant whirling-blur!
I barely have time to read my emails, let alone handle my clients concerns/needs! How do these guys --write books/tweet/edit blogs/
create enduring advertising anthems-- all in the course of those
same 24 hours?

How David Armano, Steffan Postaer, et al... find time to successfully
multi-task on so many fronts mystifies me? I wonder if it
puzzles their clients as well?

Well that's why they are were they are, and I'm writing a comment
while waiting for my connecting flight! Maybe I'll read their books,
perhaps I'll learn something?

Re: Twitter Star David Armano Leaves Critical Mass - mediabistro.com: AgencySpy

Bryan — Fri, 10 Apr 2009 11:58:49 -0000

David twitters every second of his life. It's a little scary.

Re: Twitter Star David Armano Leaves Critical Mass - mediabistro.com: AgencySpy

Marge — Fri, 10 Apr 2009 11:26:58 -0000

Great timing on this venture! (not)