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On the rest of the points, I'm with super spy. TV has it's place, as does online. The skill is knowing what to use when
And as for "no one talks about banner ads" I'd argue that American Apparel has proven that notion wrong...though they had to use nipples to do it.
Bottom line, I think you get more for your money online...plain and simple. Thanks again!
and worthy causes from a gossip site is a joke
And I agree with all the above! Especially with the brides war and those type of ads.
I didn't even know that Nip/Tuck was still on air - but thanks to ads on his site I do! Lol(im planning to buy the dvd boxes,and those ads reminded me)
m
You might as well throw yr money out the window
Thanx on the "advice" moron!
Just so you know.
For instance, advertisers in Teen Vogue or Seventeen magazines could be reaching that same audience for a fraction of the price by advertising (with skins or banners) on online magazines like Teen Scene Magazine (teenscenemag.com) and similar sites. I think with the recession advertisers will finally start to reevaluate where and how they're spending their ad dollars and how much better it could be spent online.
www.HouseOfDog.com
Check out Teddy Hilton on the celebrity dog page- Teddy loves House Of Dog
"Dear Perez I will wrote about how good advertiser are you and you link to me.."
Great business for both, this article stinks and its totally unprofesionall.
Advertise on 'PerezHilton' = instant BOYCOTT !
Think about it!
No gossip, no lies, no paparazzi. Just like Perez...but good!
Anyone who advertises there deserves to go out of business!
http://www.jackiechaulk.com/Page19.html
That said, fiscal year is about to end and the new one about to begin. I work with/for a lot of corporate exec's & NHL types (I'm in real estate) and am considering expanding my market to encompass more US buyers. I'll be doing an anaysis of how successful a spot on your site might be.
In the meantime if you could send some info, stats, etcetera, it would be helpful. Cheers and thanks for your time.
Best, Jackie Chaulk
REALTOR
Pemberton Holmes
250-888-6289
www.jackiechaulk.com
I think TV needs to be complimentary to what happens on the web. Here in the Netherlands we have a lot of ads being kind of mysterious and pointing you to a website.
This way you can see statistically if the ad is working or not, by looking at the visitors at the time the TV ad has been broadcasted. Sure is not completely 100% accurate.
TV ads are dead if they don't change its concept.
COITADA DA ASHLEY SEU CU OLHA VAI PRA PUTA KE O PARILLL
That said, broadcast still has a place. Depending on your strategic goals and who you are trying to reach, TV is still an incredibly powerful tool. One only needs to look at the Super Bowl hype as an example, where brands who showcase strong spots actually see a rise in stock price. There's nothing to move that sales needle like a good spot on GMA or Oprah or during the premiere of Lost.
Or, look at a whole stretch of boomer consumers like my Mother. She barely uses the internet, but she sure as hell watches television. And yes, she may get up and get a cup of coffee, but if she does sit through your ad, and its good, her recall will be amazing. And yes, people still sit through commercials. Maybe not everyone spot, every time, but some. Plus, there have been tons of studies showing that the number of people fast forwarding through spots using DVRs is not nearly as many as you think.
Yes, it's true that there are some wonderful internet advertising ploys from ARGs to banners ads which lead you into a detailed, lush world, but Matt used banner ads so let's stick there. Conversations get started around broadcast spots be it hate (Saved By Zero) or love (Burger King). How many conversations have been started around a banner ad? Plus, a banner ad is sloshed next to links, images, editorial, etc. For the 30 seconds when someone does see your spot, there is nothing else there - just the brand. And, and, and....
Oh I could go on. I am a huge fan of internet advertising (past, present and the unknowable, exiting future), but the argument above doesn't really address why it's so great. Perhaps one of you readers will help Matt round out his argument? I've gone on too long.
Overall, there is a case to be made for both forms of advertising and it's all based on the circumstances surrounding the brand, the brief and the end goals.
His PUTA mother is fighting cancer AND losing! Yay!
Lot of lazy spics need to be deported back to Cuba!
GET A REAL JOB ASSHOLE!
and why are you so excited that his mother is dying from cancer. she has nothing to do with his success. my mother died of cancer and i cant even imagine what i would do someone if they said that about my mother. you are one sick fuck and i only wish i knew you personally so i could kill you myself. prick.
have a great day.